cryptojournalist
Bitcoin for Commissions
La Rosa Holdings, a Nasdaq-listed real estate platform, is rolling out Bitcoin payment options for its network of over 3,000 real estate agents in the US. Agents will now have the option to receive their commissions in digital assets, subject to a 2% transaction fee.
The company, which supports agents in managing property transactions and client communications, said this move responds to the rising demand for alternative payment methods among agents and clients.
Business Growth and Payment Options
La Rosa Holdings reported $51.7 million in revenue during the first nine months of 2024, a 155% increase from the previous year. Agents can choose between two payment models:
A 100% commission plan.
A revenue-sharing model.
The platform charges agent fees starting at $60, with clients typically paying a $495 transaction fee.
Wider Adoption of Bitcoin Payments
La Rosa joins major companies like PayPal, Microsoft, Starbucks, and McDonald’s in adopting Bitcoin payments. The Bitcoin payment ecosystem is projected to grow significantly, reaching an estimated $1.83 trillion by 2030.
Companies Boosting Crypto Holdings
Publicly traded firms are increasingly adding digital assets to their balance sheets. Recent examples include:
Quantum BioPharma, which purchased $1 million in Bitcoin and other cryptocurrencies on Dec. 20.
Metaplanet, a Japanese investment firm, acquired 620 BTC on Dec. 22, marking its largest Bitcoin purchase to date.
MicroStrategy remains the leader in corporate Bitcoin holdings, owning 444,262 BTC, valued at $27.7 billion, at an average purchase price of $62,257 per coin.
