365Crypto
Tether, the company behind USDT, has bought a minority stake in Italian football giant Juventus, marking its first move into professional sports. Financial details of the deal remain undisclosed.
Expanding Beyond Stablecoins
Best known for its USDT stablecoin*, Tether has been diversifying its investments beyond crypto. The company has already expanded into artificial intelligence, Bitcoin mining, and biotech. This Juventus deal adds sports to its growing portfolio.
Blending Tech with Sports
Tether CEO Paolo Ardoino said the company plans to integrate digital assets, AI, and biotech into sports. The investment was made through Tether’s investment arm, separate from its stablecoin reserves.
Juventus: A Football Powerhouse
Founded in 1897, Juventus is Italy’s most successful football club, winning 36 league titles, including nine consecutive championships from 2011 to 2020. It is also the first club to win all three major UEFA competitions.
Strategic Partnerships
Tether is working with sports industry leaders like Juan Sartori, who has experience with Sunderland AFC, AS Monaco, and the European Club Association, to develop its sports strategy.
