Puma Web3 Mobile Game Partnership

Puma Partners with Web3 Mobile Game for Mainstream Crypto Adoption

Puma, the global sports brand, has taken another step into the blockchain world by partnering with the Web3 mobile game UNKJD Soccer. This collaboration is seen as a key moment for the mainstream adoption of crypto and play-to-earn gaming.

PUMA is coming to UNKJD in 2025.⁰Excited to bring this in-game collaboration to life with @UNKJDgames!⁰⁰Players will have the ability to unlock unique PUMA football skins, Ballers and much more.

Learn more here: https://t.co/7hfdmmYDqa pic.twitter.com/qyKxteeD3B

— PUMA (@PUMA) September 19, 2024

Puma’s Web3 Expansion

The German footwear company has teamed up with UNKJD Soccer to bring Puma-licensed content into the game. Tal Friedman, CEO of UNKJD, sees this partnership as a way to enhance player experiences and accelerate public adoption of Web3 technology.

Friedman explained that Puma’s involvement adds credibility to the Web3 space, making blockchain technology more accessible to a wider audience. The partnership will introduce new characters and features based on Puma’s brand, adding excitement to the gameplay.

MASSIVE NEWS 🔥

We’re thrilled to announce our groundbreaking partnership with iconic brand @PUMA!

Get ready to enhance your gameplay experience with special PUMA Ballers, skins, tournaments and much more.

With this partnership we’re blasting into PUMA’s global audience! pic.twitter.com/d4pTWgzJj0

— UNKJD (@UNKJDgames) September 19, 2024

Puma’s Continued Web3 Push

This collaboration follows Puma’s recent launch of its 3D metaverse experience, Black Station, designed for exclusive product drops and benefits for Puma Pass NFT holders. Puma’s dive into Web3 gaming reflects its growing focus on the digital space.

Ivan Dashkov, Puma’s director of emerging marketing tech, emphasized that gaming is an important part of the brand’s culture. The partnership with UNKJD Soccer, which blends street soccer with fantasy and role-playing elements, is a natural fit for Puma’s connection to both soccer and gaming.

The Future of Web3 and Gaming

According to Friedman, Puma’s collaboration with UNKJD Soccer could play a crucial role in pushing crypto and play-to-earn gaming into the mainstream. With brands like Puma recognizing the potential of Web3, the technology is not just a future trend — it’s already here.

UNKJD Soccer has already gained momentum, with 75,000 players joining during its soft launch. The full release is planned for early 2025.

This development aligns with the growing interest in Web3 gaming, as shown by games like Catizen, which has attracted over 800,000 paying users within six months.