365Crypto
Morgan Stanley’s brokerage arm E*Trade will open the door to crypto trading in 2026. Through a partnership with Zerohash, clients will soon gain access to Bitcoin, Ether, and Solana. This marks one of Wall Street’s clearest moves into retail digital assets, backed by fresh political support from Washington.
ETrade, which Morgan Stanley acquired in 2020 for $13 billion, already serves more than 5 million users. The addition of crypto aims to boost its retail edge against rivals like Robinhood, which has expanded aggressively into the space. Zerohash will power the infrastructure, including a full wallet solution for ETrade’s client base.
Zerohash itself has been making waves. The company recently raised $104 million at a $1 billion valuation, with Interactive Brokers leading the round and Morgan Stanley also pitching in. While not a household name, Zerohash provides critical digital rails for tokenization, stablecoins, and crypto settlement.
For Morgan Stanley, the move builds on its earlier crypto steps. In 2024, its wealth managers began pitching spot Bitcoin ETFs, while leadership signaled more exploration of blockchain’s role in global finance. The new E*Trade offering is part of a broader trend of Wall Street turning its old-school reputation into crypto clout.
