365Crypto
Franco-German banking giant ODDO BHF has stepped into the stablecoin arena with the launch of EUROD, a token fully backed by the euro and compliant with the EU’s MiCA regulation.
The bank will issue EUROD, while Flowdesk manages liquidity and Fireblocks powers tokenization. ODDO BHF’s deputy COO, Guy de Leusse, said the goal is to “offer a European alternative to dollar-backed tokens like USDT and USDC.”
(Stablecoin: a crypto token pegged to a real-world currency, such as the euro or dollar.)
Europe’s Own Digital Euro Push
EUROD will first appear on Bit2Me, a Spanish crypto exchange. The move signals a new era where European institutions are fighting to reclaim monetary sovereignty in digital finance.
Formed in 2016 by merging France’s ODDO (1849) and Germany’s BHF (1854), ODDO BHF operates in France, Germany, Switzerland, and Tunisia — and now, in the blockchain space too.
Stablecoins Go European
The $306 billion stablecoin market is still dominated by Tether (USDT) and Circle (USDC), which together hold over 80% of global market share, according to DefiLlama. But that might soon change.
Other euro-pegged players like EUR CoinVertible (SG-Forge) and EURAU (backed by Deutsche Bank’s DWS, Galaxy, and Flow Traders) are already building momentum. Nine more European banks plan to launch similar tokens by 2026.
A Regulatory Tailwind
Experts believe Europe’s stablecoin movement got a boost after the U.S. passed the GENIUS Act in July 2025. Now, with ECB President Christine Lagarde warning about foreign stablecoins draining euro liquidity, European banks are racing to build their own digital assets.
Pierre Gramegna of the European Stability Mechanism said it best: “Europe should help domestic issuers launch euro-backed stablecoins.”
Meanwhile, the long-awaited Digital Euro project continues in debate — with launch not expected before 2029.
