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Morgan Stanley is diving deeper into crypto. The investment giant plans to launch cryptocurrency trading on its E*Trade platform by 2026.
According to Bloomberg, internal talks began in late 2024. The firm is exploring partnerships with crypto-native companies to help build the service.
This wouldn’t be Morgan Stanley’s first move in the crypto space. Its wealthiest clients already have access to crypto ETFs and futures. Since August 2024, financial advisers have been allowed to recommend Bitcoin ETFs to clients.
E*Trade to Go Crypto
Morgan Stanley’s E*Trade platform could soon offer trading for digital assets like Bitcoin. The move is still under development, but it signals growing acceptance of crypto on Wall Street.
The decision follows months of speculation. Back in January, reports said the bank was looking into crypto trading. That was just after Donald Trump won the presidency on a pro-crypto campaign.
New Pro-Crypto Leadership
Since Trump took office, the U.S. regulatory stance on crypto has warmed. The SEC, under new pro-crypto Chair Paul Atkins, paused several major enforcement cases.
Trump himself has ties to crypto, including a memecoin and blockchain media ventures. Critics, like Senator Elizabeth Warren, worry this could lead to conflicts of interest. Senator Jon Ossoff even called for Trump’s impeachment over meetings with top holders of his TRUMP memecoin.
But for now, big banks are moving forward.
