Goldman Sachs is buying Innovator Capital Management for $2 billion. The deal brings defined-outcome ETFs, including a Bitcoin fund, under Goldman’s management.
The acquisition will add $28 billion in assets to Goldman Sachs Asset Management, which already oversees $3.45 trillion. The move expands the bank’s active and defined-outcome ETF offerings.
Innovator’s QBF ETF mirrors Bitcoin gains with a 71% participation rate while limiting quarterly losses to 20%. Current market value is $19.3 million.
Goldman Sachs has shifted from dismissing crypto in 2020 to actively investing. The bank bought nearly $1.28B in Bitcoin ETFs in late 2024 and boosted Ethereum ETF exposure to $476M. Goldman is also developing a new unit for tokenized financial products.


